A few successful acquisition examples to motivate CEOs

Business acquisitions can be a complicated process; below are the different approaches that business leaders utilize

 

 

Before diving into the ins and outs of acquisition strategies, the 1st thing to do is have a solid understanding on what an acquisition actually is. Not to be confused with a merger, an acquisition is when one firm purchases either the majority, or all of another business's shares to gain control of that company. Generally-speaking, there are around 3 types of acquisitions that are most popular in the business industry, as business people like Robert F. Smith would likely know. Among the most frequent types of acquisition strategies in business is referred to as a horizontal acquisition. So, what does this mean? Essentially, a horizontal acquisition involves one company acquiring a different business that is in the exact same market and is performing at a comparable level. Both firms are basically part of the very same market and are on an equal playing field, whether that's in production, finance and business, or farming etc. Commonly, they may even be considered 'rivals' with each other. In general, the major advantage of a horizontal acquisition is the increased potential of boosting a company's consumer base and market share, in addition to opening-up the opportunity to help a firm grow its reach into new markets.

Among the numerous types of acquisition strategies, there are 2 that people have a tendency to confuse with each other, probably because of the similar-sounding names. These are known as 'conglomerate' and 'congeneric' acquisitions, which are 2 very distinct strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target company are in totally unrelated markets or engaged in separate activities. There have actually been numerous successful acquisition examples in business that have included two starkly different businesses with no overlapping operations. Normally, the aim of this approach is diversification. For example, in a circumstance where one product or service is struggling in the current market, businesses that also own a diverse variety of additional services and products often tend to be much more secure. On the other hand, a congeneric acquisition is when the acquiring company and the acquired business belong to a similar market and sell to the same type of client but have relatively different products or services. Among the major reasons why companies may opt to do this type of acquisition is to simply increase its product lines, as business people like Marc Rowan would likely verify.

Lots of people think that the acquisition process steps are always the same, regardless of what the firm is. However, this is a frequent false impression due to the fact that there are actually over 3 types of acquisitions in business, all of which come with their own operations and approaches. As business people like Arvid Trolle would likely verify, among the most frequently-seen acquisition methods is known as a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one business acquires another firm that is in an entirely different position on the supply chain. For instance, the acquirer business might be higher on the supply chain but decide to acquire a company that is involved in an essential part of their business functions. On the whole, the beauty of vertical acquisitions is that they can bring in new earnings streams for the businesses, along with decrease prices of production and streamline operations.

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